William works closely with the CEO to create, communicate, and implement Terra Firma’s overall direction and vision. Focusing on the company’s day-to-day operations, William directs inventory management, sales, current supplier relationships, and new business. William started with the company in 1999 and served various roles.  He was President until being promoted to CCO in 2022. William started his career in the distribution business in 1990 after earning a bachelor’s degree in Business at Longwood College.